by Richard E. Reyes, CFP
Now don’t get me wrong, these E-TRADE baby commercials are extremely funny to watch and the actors in them are absolutely adorable.
But the E-TRADE Baby commercials are a way of talking down to YOU – The Investor. These commercials are basically saying that anyone can jump into the markets and make HUGE returns. I mean c’mon, it’s so easy even a baby can do it, right?
I think it’s wrong for a company to be understating the complexity of the markets and investing and encouraging people to gamble their money away.
There are many pervasive myths in today’s investing world that lead individual investors to LOSE MONEY. The financial industry, especially E-Trade, earns great profits by keeping YOU -the investor – trading and speculating. This has never been more apparent than during the recent bear markets of the last decade. Heeding the financial “experts” on Wall Street meant being on a rolling wave of differing recommendations which resulted in HUGE losses amounting to TRILLIONS in peoples portfolios.
In this paroday of the E-Trade baby commercial, watch how the E-trade baby really feels after losing all his retirement assets speculating and gambling with his money. Its no different than a real individual when they come into my office.
The Good News
With the proper tools, strategies and information you can really acheive a level of confidence and peace about your financial future that you never knew possible. Simple awareness of your emotions when it comes to financial and investing matters can make the difference between good and bad investment decisions.
Don’t follow the advice of the E-trade Baby in order to have a successful portfolio and retirement.
If you are looking for a brief, plain-English introdution to investing, don’t forget to BUY my book, Dirty Filthy Lies My Broker Taught Me & 101 Truths to Money and Investing. Order my book now and I will also send you my Investor Awareness Guide and listen to our The Seven Deadly Investor Traps that Destroy Your Wealth and the Three Power Strategies to Fix Your Portfolio Fast! These materials will equip you with the information you need to begin putting your investment experience back on track.
Wealth and Business Planning Group, LLC (The Financial Quarterback™) is a Registered Investment Advisor in the State of Florida that provides Fee Planning and Asset Management. Depending on your state of residence, Wealth and Business Planning Group, LLC (The Financial Quarterback™) may not be able to immediately provide services. For more information go to www.thefinancialqb.com. Richard E. Reyes, CFP is an Investment Advisor and President of Wealth & Business Planning Group, LLC (The Financial Quarterback™).