Your Return vs. Market Return

Investing in the stock market is like a long adventure where you can earn money over time. But not everyone makes the same return on their money with their investments. Even if the whole market is doing really well, you might find your own money growing a bit slower. Here’s why your own investment return might be different from the big market return:

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It’s Not About Your Feelings

by Richard E. Reyes, CFP

Being impulsive is obviously a no win game. But being apathetic will leave you unprepared. It just takes one dip in the economy or one news story to test investors and I hope you don’t make an extreme decision based on a “feeling”! Read More

Your Feelings Can Be Expensive

by Richard E. Reyes, CFP

Imagine an advisor coming to you with an investment plan which sounds something like this….when times are good, when stocks are higher in price, and you feel good…we are going to buy because we want to make sure you feel good. And, of course, when times are bad, when stocks are bad and they are going down and you feel fearful, we are going to sell and go to cash. Because it’s always more important that you feel good.

I am describing it sarcastically and it sounds ridiculous – Right? But that’s actually what people want to hear, what they have come to expect, and what most of the financial advisors and many in the financial industry preach that they can do. Read More

Buy Low / Sell High on Autopilot

by Richard E. Reyes, CFP

Everyone has heard of a simple strategy “buy low/sell high” meaning sell equities when prices appreciate and buy them when their prices are low. Easy right? Anybody can do that. Well frankly, it is simple to understand, but harder to do when you’re caught up in the stress and excitement of investing. Read More