by Richard E. Reyes, CFP
Imagine an advisor coming to you with an investment plan which sounds something like this….when times are good, when stocks are higher in price, and you feel good…we are going to buy because we want to make sure you feel good. And, of course, when times are bad, when stocks are bad and they are going down and you feel fearful, we are going to sell and go to cash. Because it’s always more important that you feel good.
I am describing it sarcastically and it sounds ridiculous – Right? But that’s actually what people want to hear, what they have come to expect, and what most of the financial advisors and many in the financial industry preach that they can do. [Read more…]