by Richard E. Reyes, CFP
Everyone has heard of a simple strategy “buy low/sell high” meaning sell equities when prices appreciate and buy them when their prices are low. Easy right? Anybody can do that. Well frankly, it is simple to understand, but harder to do when you’re caught up in the stress and excitement of investing. Read More
by Richard E. Reyes, CFP
Imagine an advisor coming to you with an investment plan which sounds something like this….when times are good, when stocks are higher in price, and you feel good…we are going to buy because we want to make sure you feel good. And, of course, when times are bad, when stocks are bad and they are going down and you feel fearful, we are going to sell and go to cash. Because it’s always more important that you feel good.
I am describing it sarcastically and it sounds ridiculous – Right? But that’s actually what people want to hear, what they have come to expect, and what most of the financial advisors and many in the financial industry preach that they can do. Read More
by Richard E. Reyes, CFP
If you are watching this video you obviously know that the world did not indeed end this past weekend. The more time that passes and I am in this great business the more I am absolutely amused not only by peoples behaviors but by their concerns and questions on certain things. It even seems there is often a big disconnect between the questions people ask and their true behavior.
Now don’t get me wrong, I encourage clients to question as well as have concerns. But undoubtedly, I get asked one single question every single time I meet with someone and we put together a plan. This is a question that I think God in his infinite humor at some time programmed us to ask over and over again. And no matter how much we know that it is very very difficult for it to actually happen. People ask it anyways.
The famous question is: So what happens to my money if the market goes to ZERO? Read More
