This is the time of year everyone’s looking at how their investments performed. Don’t make the HUGE MISTAKE most other people make. First, I have a quick story to share with you, so here it goes.

If I asked you the distance from your home to the grocery store, what would you tell me? You’d probably just look at your odometer reading the next time you went to the store, right! Subtracting your ending miles from the beginning miles.

But what if I told you that wasn’t accurate enough! Instead I’d like you to take a ruler to measure the distance from your home to the grocery store….. 12 inches at a time!?

You’d probably think I was nuts and I wouldn’t blame you. Well, this is exactly what people do every day (hopefully not you), when they look at their investment results.

Think about it for a moment, if you’re looking at your investment account or listening to the news every day telling you what the DOW did that day (heaven forbid every hour) it’s the same as measuring the distance from your house to the grocery store using a ruler!!! It just doesn’t make any sense, does it?

“Quit Using a Ruler”

So, the next time we tell you to “quit using a ruler” to measure your investment results we’ll both know what we’re talking about, right?

Make sure to Contact me when planning for retirement and lets build a plan that can allow you to sleep better at night about your retirement.







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